Oxfam Fair Trade 26008

What Dominique Persoone has to say about Oxfam honey

For Het Laatste Nieuws, chocolatier Dominique Persoone compared the flavour and quality of 10 different honeys that are available in supermarkets. Our organic liquid honey was clearly a favourite: “If you taste it with your eyes closed, it's as if you're floating above the flowers,” he says. And we immediately scored 10 out of 10.

For Het Laatste Nieuws, chocolatier Dominique Persoone compared the flavour and quality of 10 different honeys that are available in supermarkets. Our organic liquid honey was clearly a favourite: “If you taste it with your eyes closed, it’s as if you’re floating above the flowers,” he says. And we immediately scored 10 out of 10.

“This is really, truly good. Bam: flowers and delicious freshness. Simply fantastic! Absolutely no discussion, this is really good honey. Not too sweet, quite acidic. If you taste it with your eyes closed, it’s as if you’re floating above the flowers. It reminds me of my wife’s herb garden when everything is in bloom. It seems like they were really able to capture all those smells and flavours.”

Dominique Persoone in Het Laatste Nieuws, 29 May 2021

Bee-loving chocolatier

Very few know that Dominique Persoone, chocolatier and famous TV chef, is also a beekeeper. As the ambassador for the annual Week of the Bee, his face is also used in campaigns for protecting both bees and biodiversity.

Discover the new floral honey from Brazil

A new polyfloral honey from Brazil recently completed our 100% organic honey assortment. In the Caatinga region, one of the driest areas in the country, the cooperative Casa Apis produces one of the purest honeys in the world. With a large-scale reforestation project, Casa Apis is investing in the future of the beekeepers and in the biodiversity of this inhospitable region.

Discover the honey assortment.