Join the fight for fair (Easter) chocolate
Put on your bunny ears and let your teeth sink into our organic or Bite to Fight chocolate for Easter. Fighting for a living income for cocoa producers has never tasted so good.
Put on your bunny ears and let your teeth sink into our organic or Bite to Fight chocolate for Easter. Fighting for a living income for cocoa producers has never tasted so good.
Necessary fight
Everyone has noticed: life suddenly became a lot more expensive. Luckily, most of us were able to tap into our reserves. And apart from these pricey times, that is also what we expect from our income: that it covers necessary expenses and allows us to put something aside. But the income of cocoa farmers in Côte d’Ivoire is not even enough to make ends meet, up to two-thirds too little. In other words, there is little talk of saving or building a future. Yet a living income is a human right.
A low price for cocoa also means that many parents cannot afford the school fees. The direct consequence is that their children do not go to school. The ‘Bite to Fight’ project provides an extra premium so that cocoa farmers can break the vicious circle of low pay and few opportunities. Bite to Fight fights for a living income. Good for people? Check.
Good for the planet
Chocolate, delicious! But there is often a bitter side to it. For instance, cocoa farming is also notorious for deforestation. When a cocoa orchard yields less, a new area is deforested to make way for cocoa fields. However, old and young cocoa trees mixed together can yield a good harvest if agroecological techniques are applied. Indeed, agroecology focuses on diverse cultivation and healthy, rich soil, without harmful substances such as chemical pesticides.
Besides sustainable farming techniques that are good for the planet, tree preservation is rewarded with Bite to Fight. For every year that a tree remains, the cocoa farmer receives an extra premium. Good for the planet, double check.
Between 1990 and 2015, 85% of Ivory Coast’s forests disappeared. 30% of this was due to cocoa cultivation.
Mighty Earth, 2017
Ready to bite to fight?
Will you buy Bite to Fight chocolate and join the fight for a livable income and forest conservation?
What is agroecology?
This climate-friendly way of farming relies on 3 pillars. First, the soil. By mulching, covering the soil with nutrient-rich plant residues, the soil becomes a sponge and better captures rain. Shade trees are a second element. These trees protect against scorching sun as well as heavy rains. This creates a microclimate with a more stable temperature. As a third pillar, we have biodiversity. Having various plants together means fewer diseases. For instance, certain diseases are more difficult to spread and some plants are even natural insecticides.
